Course Descriptions

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BUSA-100

Introduction to Computers

Credit(s): 3

This course is the study of computer systems and applications. This course includes computer terminology, an introduction to computer hardware, application and system software, and Internet concepts. It also includes societal issues and concerns of security, privacy, computer crime, and viruses. Lecture: 3 hours per week

BUSA-101

Introduction to Business

Credit(s): 3

This course is an introductory overview of the organization, functions, and activities of business in contemporary society. Emphasis is placed on the terminology necessary to understanding business principles and practices. This course also includes an exploration of business environments, human resources, management, marketing management, finance, management information tools, and international marketing. Focus is on critical factors essential to understanding the interdependence between different facets of business operations. This course is useful for those who are considering a career in business or who want an overview of what the study of business encompasses. Lecture: 3 hours per week
Prerequisites: MATH-025

BUSA-180

Personal Finance

Credit(s): 1

This course is designed to empower students to analyze and develop their own personal financial plan. Students will be challenged to develop solid financial management skills through effective tax and savings strategies. Various financing options for large purchases such as automobiles and housing will also be discussed, along with developing techniques for controlling consumer credit. Students will learn how to evaluate different insurance options including life, health, and disability insurance. This course will also include some basic stock market strategies, including the choice to invest in stocks, mutual funds, or bonds. Lecture: 15 hours

BUSA-211

Principles of Management

Credit(s): 3

This course is designed to provide an overview of marketing segments and environments, and marketing mixes. Issues relating to product, promotion, pricing, and distribution are discussed. This course promotes an awareness of the operational and administrative activities of marketing managers; it also helps in upgrading marketing skills. Lecture: 3 hours per week

BUSA-221

Principles of Marketing

Credit(s): 3

This is an introductory course designed to provide an overview of marketing segments and environments, and marketing mixes. Issues relating to product, promotion, pricing, and distribution are discussed. This course promotes an awareness of the operational and administrative activities of marketing managers; it also helps in upgrading marketing skills. This is a required course in the Resort/Recreation Management program. Prior completion of other courses is not required. Lecture: 3 hours per week

BUSA-234

Ethical Conduct in Business

Credit(s): 3

This course introduces basic business ethical concepts, principles, and examples. Topics focus on solving moral dilemmas and introduce the stakeholder and issues management methods as a strategic and practical way for applying ethical reasoning in the workplace. Emphasis is placed on establishing solid decision criteria, moral creativity, and responsibility in ethical reasoning. This course also fosters an awareness of corporate responsibility in advertising, product safety and liability, and the environment. Timely ethical issues such as globalization, discrimination, sexual harassment, and whistle-blowing will be discussed as they relate to the workplace. Lecture: 3 hours per week

BUSA-236

Introduction to Finance

Credit(s): 3

This course provides students with general concepts, processes, and tools necessary for the financial management of a business enterprise. The course also discusses the financial/business environment in which an enterprise operates. The course is designed to give students with a wide variety of backgrounds and interests a foundational knowledge about the world of finance. Topics covered include time value of money, risk and return, capital asset pricing model (CAPM), cost of capital, and other topics. Lecture: 3 hours per week
Prerequisites: MATH-108 or an appropriate score on a placement test: COMPASS Algebra 50, ACT Math 21, or SAT Math 500.

BUSA-240

Computer Systems & Business Applications

Credit(s): 3

This course provides applied instruction using computer systems and Microsoft Office suite application software within the business environment. The course includes both lecture and hands-on learning and emphasizes practical concepts of file management; the creation of documents using word processing, spreadsheets, databases, and presentation software; use of the Internet to access and retrieve data; and how various software components work together efficiently and effectively. This course is based on hardware and software that uses the Windows operating system. Lecture: 3 hours per week
Prerequisites: MATH-025 or an appropriate score on a placement test: COMPASS Algebra 46, ACT Math 20, or SAT Math 470

BUSA-250

International Business

Credit(s): 3

This course provides an overview of the international business environment and conditions affecting firms that do business overseas. The course explores the economic and cultural context for global business, cross-border trade and investment, the global monetary system, and competition in the global environment. The course addresses issues of international marketing, research and development, production and operations management, and human resource management. This course is useful for those who are considering a career in business or who want an overview of what the study of international business encompasses. Lecture: 3 hours per week
Prerequisites: Complete BUSA-101 with a grade of C- or better.

BUSA-255

E-Commerce

Credit(s): 3

This course covers the business strategies used in e-commerce and the technology needs. The course focuses on entry strategies, emerging web-based business models, legal and privacy issues, online payment systems, as well as contemporary web marketing, regulatory, technological, social, and ethical issues. Website development processes and website architectures are also presented. The course provides a solid foundation in conducting business in the networked economy. Emphasis is placed on online consumer behavior, customer service, online order and fulfillment, as well as capital and human infrastructure needs to make effective business decisions. This course should be of interest to students pursuing a career in business or anyone considering launching a web-based business, using e-commerce as a component of a traditional business or pursuing employment in occupations that involve e-commerce activities. Lecture: 3 hours per week

BUSA-260

Principles of Banking

Credit(s): 3

This course is an introduction to basic money, banking, and financial market concepts. The course includes an analysis of financial instruments, markets, and interest rates. In addition, depository institutions and the financial industry structure is discussed. A brief review of bonds and stock and the role the equity markets play in the banking sector is included, along with a look at various risk management tools such as futures, options, and swaps. Lecture: 3 hours per week

BUSA-265

Legal Environment of Business

Credit(s): 3

This course provides an introduction to the areas of law including contracts and torts which apply most closely to businesses. Lecture/Lab: 3 hours per week

BUSA-271

Statistical Inference and Decision Analysis

Credit(s): 4

This course is an introduction to statistical methods used to describe and analyze data. It emphasizes recognizing types of problems and their solutions, and provides the student with an understanding of probability, decision theory, confidence intervals, sampling, hypothesis testing, correlation, regression, and nonparametric techniques. This course is a required course in the Business Administration program. Credit is not allowed for both BUSA-271 and BUSA-251 or MATH-253. Lecture/Lab: 4 hours per week
Prerequisites: MATH-130, MATH-143, or MATH-147 or an appropriate score on a placement test: COMPASS Algebra 62, ACT Math 24, or SAT Math 550

BUSA-280

Investment and Retirement Planning

Credit(s): 2

This course will assist students in taking an active role in the planning process for their retirement. This course evaluates the problems associated with accumulating assets for retirement and managing assets to create and sustain retirement income. The course takes an in-depth look at the various investment products available as well as the associated risks. Students will have the opportunity to prepare a retirement plan "road map" designed to maximize assets and maintain a predetermined standard of living. Lecture: 30 hours