Course Descriptions



Entrepreneurship Skills

Credit(s): 3

This course provides an overview of the role of entrepreneurial businesses in the United States and the impact of those businesses on the national and global economy. Students evaluate the skills and commitment necessary to successfully operate an entrepreneurial venture. Additionally, students review the challenges and rewards of entrepreneurship as a career choice, as well as the entrance strategies needed to accomplish such a choice. As a key component of this course, students will generate a prospective business idea that can be honed in future entrepreneurship courses. Integrated course content to include: marketing, management, operations, finance, and computer skills and literacy. Note: This course must be taken either as a prerequisite to ENTP-115, ENTP-125, and ENTP-135 or concurrently in the first semester of coursework. Lecture: 3 hours per week


Starting & Managing Business Enterprise

Credit(s): 3

This course will introduce students to processes for starting a new venture. Topics include the characteristics of an entrepreneur, aspects of starting a business, evaluation of entrepreneurial opportunities and risks, and legal structures for new ventures. Students will focus on developing a new venture concept, identifying and solving problems, planning for survival and growth, and enhancing profitability. Personnel and human resource needs and services for an entrepreneurship will also be covered. Lecture: 3 hours per week


Entrepreneurship Opportunity Analysis

Credit(s): 3

This course provides students with the skills to assess the personal attributes, as well as the skills base, professional talent, and educational and work experiences within an organization that are necessary to create successful business ideas. Students examine the external environment to identify trends and needs in the marketplace for potential business opportunities. Each individual has the opportunity to screen potential business ideas by assessing whether or not these compliment the individual and his/her organization based on an evaluation of its strengths and skills base, as well as the student's personal, professional, and financial goals. Students develop initial market feasibility analyses to test their concepts through basic market research. Lecture: 3 hours per week Prerequisite/Corequisite: ENTP-105
Corequisites: ENTP-105


Marketing Business Enterprise

Credit(s): 3

This course will help students learn about conducting market research, making strategic marketing decisions, wisely allocating budget funds to implement marketing goals, selecting the proper tools for advertising/sales and public relations to capture business markets, building customer loyalty, and measuring business promotional efforts to effectively enhance their marketing strategies. Emphasis will be on developing a marketing plan using marketing research techniques. Lecture: 3 hours per week


Small Business Financial Management

Credit(s): 3

This course includes a focused approach on the financial and accounting aspects of operating and growing a business. Students will learn about options for capital and how to manage credit. This course also examines the relationship of managerial accounting to control cash flow and the decision making functions of management. It includes a study of how costs are classified and analyzed for cost-volume-profit analysis (i.e. breakeven and target profit analysis). Students will also learn basic dual-entry accrual accounting theories, financial statement structure and cash flow projection. In addition, students will learn the basic tenets of establishing and evaluating budgets and the implementation of a strong internal control system.
Corequisites: ENTP-105


Finances and Taxes for Entrepreneurs

Credit(s): 3

As a small business owner, you will have unique needs for acquiring and managing money. This course emphasizes consideration and selection of financing vehicles, financial forecasting, and various accounting and legal issues considered in strategic decision-making. Participants will review the various types of financial statements in order to analyze business operations. In addition, tax responsibilities, tax forms and how to access resources to ensure effective financial management for small business opportunities and growth potential will be covered. Lecture: 3 hours per week


Business and Marketing Plan Development

Credit(s): 3

This course is designed to enable students to manage and operate a small business. In this course, students will develop a business and marketing plan. The areas covered include developing a business plan, securing financing, developing advertising and promotional materials, choosing a site location, and managing the business. This course is beneficial for those planning to start a business as well as those already operating a business. Lecture: 3 hours per week Prerequisite/Corequisite: ENTP-105
Corequisites: ENTP-105


Writing a Business Plan

Credit(s): 3

This course offers students the opportunity to write a high-impact business plan. This course integrates all the components of a business plan including the business description and focus; location selection; marketing strategies; financial planning; personnel and management needs; and strategic planning for business growth. Participants will explore and develop a practical business plan for success by establishing realistic goals and objectives, developing strategies for a secure business, preparing for contingencies and writing the plan. Lecture: 3 hours per week