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Chief Executive Officer of the Coeur d'Alene Casino Dave Matheson will present a talk about the importance of storytelling to the Native American culture from noon to 1 p.m. Thursday, April 21 in Todd Lecture Hall, located inside Molstead Library on North Idaho College's main campus.

The “Lawrence Aripa Memorial Storytelling Address” will also cover the life of Coeur d'Alene Tribal elder and storyteller Lawrence Aripa, who died in 1998.

Matheson has worked and lived most of his adult life on the Coeur d'Alene Reservation, where he has served as a tribal council leader, tribal chairman and manager of various tribal operations.

Matheson holds a master's degree in business administration from the University of Washington and has worked over the past 20 years to preserve the cultural traditions, native language and ceremonial practices of the Coeur d'Alene Tribe.

“I wanted to capture the essence of our authentic traditions and customs, our principles and teachings,” Matheson said regarding storytelling after the release of his book Red Thunder. “Our tribe has a long-standing oral tradition, and thus I felt the most effective way to bring these teachings to life was through the power of story.”

Matheson has served as the deputy commissioner for Indian affairs for the U.S. Department of the Interior, the chief executive officer for Coeur d'Alene Development Enterprises, an advisor for the president's commission on reservation economies, a delegate to the People's Republic of China's Native American Trade Mission and a recipient of commendation from the Secretary of the Interior for outstanding service.

The presentation is sponsored by the NIC Diversity Events Committee and is free and open to the public.

Information: (208) 769-3397.