The NIC Visual Style Guide is at the center of our communications strategy. The college should communicate its message and story with a single, unified identity. NIC's visual identity elements represent who we are and form the initial impressions to our audiences. A cohesive identity program conveys an image of distinction and strength and makes it easy for the public to identify the college. The goal of this program is to ensure that the college is represented by professional-quality, consistent visual communications for both our internal and external audiences. This guide will help you use the visual identity elements easily and accurately. To assist you in producing your print and electronic communications, visual elements are available on the website at www.nic.edu/branding.
The elements in this style guide replace any and all previous versions.
If you have questions, please contact Chris Pfeiffer at firstname.lastname@example.org.
Our palette is based on both the traditional NIC school colors (maroon and gray) and the colors of our natural surroundings in North Idaho. When using the gray/silver color, the gray should be printed using black at 40%, and silver should be printed using metallic ink in accordance with the Pantone (PMS) 877 color.
For printed publications and correspondence, use the designated Helvetica fonts for headlines, subheads, and copybreaks, and Georgia for body text. Usage varies slightly on the NIC website and within this guide, but adheres to the same fonts. When the Helvetica Neue typeface is unavailable, an acceptable substitute is Arial. When the Georgia typeface is unavailable, an acceptable substitute is Times New Roman.
These documents are securely located in MyNIC under the Branding category in the documents library.