The NIC Visual Style Guide is at the center of our communications strategy. The college should communicate its message and story with a single, unified identity. NIC's visual identity elements represent who we are and form the initial impressions to our audiences. A cohesive identity program conveys an image of distinction and strength and makes it easy for the public to identify the college. The goal of this program is to ensure that the college is represented by professional-quality, consistent visual communications for both our internal and external audiences.

NIC Communications and Marketing oversees the graphic identity and branding for North Idaho College. The guidelines posted here are intended to help outline appropriate use of the college’s identity and branding elements. However, all use of college logos and branded materials must be authorized and approved by the NIC Communications and Marketing Office.

If you have questions, please contact Ben Clark at ben.clark@nic.edu.

Our Colors

Cardinal Red, white, and black are the primary colors of North Idaho College. Together, they create a bold, recognizable identity that reflects Cardinal pride and connects our college community. Consistent use of these colors across print and digital materials strengthens recognition of the NIC brand.

Logos

Typography

Helvetica Neue LT Std and Tisa OT are North Idaho College’s primary brand fonts. Use these typefaces consistently across print and digital materials to support a cohesive, recognizable NIC identity.  

When Helvetica Neue LT Std is unavailable, standard Helvetica or Arial are acceptable substitutes. When Tisa OT is unavailable, use Tisa Offc Serif Pro from Microsoft or Merriweather from Google.

Letterhead and Templates

Please reach out to Communications and Marketing for access to letterhead, templates, and other documents to help with consistent branding.

Guidelines

• NIC Communication Guidelines